Senior Data Manager
Mr. Salcedo came to ASR in 2002 and has been dedicated to developing the areas of research, methodology, statistics and data processing for the company. His primary job is to develop integrated solutions for data collection, cleaning and statistical data processing for each project. He also advises on how to best interpret the data and the correct use of statistical procedures.
Mr. Salcedo is an experienced user of SPSS software in marketing, social, psychological and education research. He is also accomplished at using automated capture software, such as Teleform Elite, for scanning and survey tabulation.
Before joining ASR, Mr. Salcedo coordinated and managed quantitative and qualitative studies in Latin America and the Caribbean islands for the packaged goods industry. Mr. Salcedo has taught Psychometry, Edumetry, Statistics, Research Methodology, Experimental Design, Multivariate Statistical Analysis, SPSS software, Consumer Behavior, Marketing, and Marketing Research at five national universities in Bogotá and Cali, Colombia. Mr. Salcedo's marketing research perspective stems from that of an independent consultant and from the perspective of a corporate researcher for large-sized companies.
Mr. Salcedo has a Bachelor's degree in Psychology and a Master's degree in Marketing from Los Andes University in Bogotá, Colombia, and certificates in Marketing, and Training and Human Resources Development at the University of California, Santa Cruz Extension. He is fluent in both English and Spanish.